By KBB.com Editors
If Ford does one thing better than building tough trucks, it's selling them. Rising fuel prices and a move toward smaller vehicles have forced the company to revise its 2008 F-150 line-up by offering more features and options with an aggressive new pricing strategy. Determined to keep the F-150 America's best-selling pickup, Ford continues to offer a dizzying array of configurations as well as a new 5.4-liter V8 Flex Fuel engine that can run on E85, a blend of 85-percent ethanol and 15-percent gasoline. Tough competition from Dodge, as well as new lines from GMC and Chevrolet, will keep the fire under the F-150's tires, which could very well translate into some great deals for the savvy consumer.You'll Like This Car If...
If you're a pickup-truck kind of person to begin with, but your spouse is not, this truck could very well win him or her over. Bold colors, outrageous trim packages, a lavish interior and the all-American big Blue Oval should win thumbs-up approval.You May Not Like This Car If...
If you like your trucks rough, loud and shaky, this one won't cut it. On a serious note, the 2008 Ford F-150 cannot claim the most horsepower or torque in its class, an important bragging right for some truck owners. Safety-conscious consumers won't care for the lack of side-impact and side-curtain airbags.What's Significant About This Car?
New options include a factory-installed cargo management system, remote start, manual telescoping trailer mirrors and a rear backup camera which displays its image in the rearview mirror. New trims include the Lariat Limited, STX Wheels and Stripes package and the XL SuperCrew. Fleet buyers can opt for a mid-box cargo container that fits between the cab and the bed.Driving It Driving Impressions
Power is the name of the game when it comes to full-size trucks, and here Ford has made some significant advances. The Triton 5.4-liter V8 features a three-valve-per-cylinder design and variable cam timing to generate 300 horsepower and a healthy 365 pound-feet of torque. A beefed-up version of the 4R75E automatic transmission has been assigned to handle the engine's added muscle. Gone are the long-familiar Ford power steering system and torsion bar front suspension; replacing them are a modern rack-and-pinion steering and front coil-over-shock suspension. The combination of these features makes these the best-handling, best-riding F-150s to ever leave a Ford factory. If you grew up driving older F-150 models (2004 or prior), you'll be duly impressed by the dead-on steering feel and straight-line tracking of today's F-150s.Favorite Features
Cargo Management System
Installed at the factory, Ford's new Cargo Management System (available only on short-bed Styleside models) consists of two rails, a pair of bins, a pair of crossbars and a header bar.
Small Rear Door
Regular Cab models have a small rear door to help load items behind the back seat.