By KBB.com Editors
It is hard to imagine a more inauspicious time to have introduced a new full-size pickup truck – with the possible exception of the Eve of Destruction – but last year's introduction of the all-new Ford F-150 seems to have defied the odds of failure. Shouldering its way into the U.S. market on a crest of increased capabilities across the board, Ford has correctly figured that the bulk of its sales will come from buyers who genuinely need the unique aspects full-size pickups offer – big payload and towing capacities among them – instead of those who simply want to be seen in a pickup. With this in mind, Ford engineers have built in class-leading capabilities in both these areas while, at the same time, boosting fuel economy across the board. But don't think they skimped on creature comforts, as the 2010 Ford F-150 offers increasing levels of luxury from among its 35 variants.
If you want a truck with serious towing and payload capabilities, yet as quiet and comfortable as many luxury sedans, then the F-150 should surely be on your shopping list.
For the short-term, the 2010 F-150 doesn't offer a diesel option, so if you are a firm believer in diesel you must shop elsewhere.
For 2010, the MyKey programmable vehicle key is made standard on all models except the base XL, while the upscale King Ranch and Platinum models gain heated second-row seats, power sliding rear window with defrost and a Sony six-disc in-dash CD changer. 4x2 models with the three-valve 4.6-liter engine see improved fuel economy.
Driving Impressions Ford is so proud of the F-150's payload and towing capabilities that it might be natural to assume the 2010 version would "ride like a truck." The surprising news is...it doesn't. Instead, each and every version of the F-150 we've driven offered exceptional ride quality – no shudders, hops or hiccups – and a level of quiet that was startling. Each version also offered ample power, good acceleration and a level of steering feel and control that belied its size and heft. Perhaps most impressive was the towing demonstration in which we hauled 20-foot trailers with absolutely zero drama, thanks in large part to the pickup's trailer sway control, rearview camera and integrated trailer brake controller, a segment first. Our off-road excursions in the well-equipped four-by-four versions of the truck demonstrated it has the goods to get it done in muck and mire as well.
Designed to deal with the awkward and potentially dangerous chore of getting into the pickup truck's bed, the integrated tailgate step scored big. It deploys easily and even offers a safety hand-hold.
Roomy SuperCrew Cab
The cab in the 2010 SuperCrew has been stretched six inches compared to the 2008 model, and the interior is transformed. In fact, the rear-seat legroom is absolutely limousine-like, and the mechanically articulated second-row seat flips up and out of the way, delivering an ample 57.6 cubic feet of space behind the front seats.
The 2010 Ford F-150's interior is both attractive and functional. Knowing men's hands would most often be using the controls, Ford designers made the knobs, buttons and switches brawny and put them within easy reach of the driver. The center console was lengthened from the previous version by two inches so it can easily accommodate two or more laptops, and it even has ridges so it can accept file folders. It is just one of more than 30 storage areas built into the interior for things like cell phones and music players. We especially appreciate the dash-mounted USB port and auxiliary music player input, plus the two easily accessible 12-volt outlets – one on the dash and one in the console. Ford also paid special attention to the seats, which are some of the most comfortable in our experience.Exterior
Two generations ago Ford designers penned a swoopy, almost Ferrari-like F-150 that bowled over critics but didn't play as well with truck buyers. In the two generations since, Ford has made the 2010 F-150 much huskier, with an imposing front end, strong shoulders and a deep, deep pickup box. The three-bar grille is the most important element of the design and if you're paying attention you can tell an F-150 trim level simply by the grille treatment – ranging from simple in the more work-oriented versions to more luxury-car-like looks for the up-level Lariat, King Ranch and Platinum versions.
The 2010 Ford F-150 comes in flavors ranging from plain vanilla all the way to banana split with whipped cream, nuts and sprinkles, but one thing all levels share is a robust, hydro-formed, boxed-section chassis that offers 10-percent greater torsional rigidity while actually being lighter than the previous generation's frame. The level of standard safety equipment is truly outstanding, including AdvanceTrac with RSC traction and stability control, anti-lock brakes (ABS) and Safety Canopy side-curtain airbags with roll-fold technology for enhanced head protection in rollovers and side impacts. Safety is also enhanced by front seat-mounted side-impact airbags, "smart" airbags and seatbelts and new seats and restraints for superior performance in low-speed rear-end collisions.
For those who really use their pickup trucks as trucks, the F-150 offers some exclusive options that are right on the money. Our two favorites are the integral tailgate step that makes clambering into the box easy and the spring-out box side steps that make reaching into the vehicle's deep cargo box much more convenient. Also earning high marks are the stowable bed extender and beefy cargo management system. And for those who have ever left a tool on a work site, never to see it again, the Tool Link radio-frequency identification tracking system enables you to maintain a detailed real-time inventory of the tools and/or equipment stored in the pickup box. When it's kick-back time, Ford's SYNC, SIRIUS Travel Link and a high-powered Sony brand audio system help you while away the time.
Do you want a gasoline engine or a gasoline engine? Perhaps the only shortfall with the 2010 F-150 is the lack of a diesel option, but the three gasoline engines available – all V8s – offer reasonable fuel economy, aided significantly by the addition of six-speed automatic transmissions in many of the truck's trim levels. A 4.6-liter two-valve V8 takes the place of the previous six-cylinder, a 4.6-liter three-valve V8 uses open-valve injection and the 5.4-liter three-valve is E85-capable. Ford promises that diesel and new EcoBoost high-fuel-efficiency engines will be available in the 2010 model year.
4.6-liter V8 (2-valve)
248 horsepower @ 4750 rpm
294 lb.-ft. of torque @ 4000 rpm
EPA city/highway fuel economy: 15/19 (2WD), 14/18 (4WD)
4.6-liter V8 (3-valve)
292 horsepower @ 5700 rpm
320 lb.-ft. of torque @ 4000 rpm
EPA city/highway fuel economy: 15/21 (2WD), 14/20 (4WD)
5.4-liter V8 (3-valve)
320 horsepower @ 5000 rpm
390 lb.-ft. of torque @ 3500 rpm
EPA city/highway fuel economy: 14/20 (2WD, gasoline), 10/14 (2WD, E85), 14/18 (4WD, gasoline), 10/13 (4WD, E85)
By Dr-pumper on Thursday, January 29, 2015
I own this car - My approximate mileage is 35,000overall rating 5 of 10rating details
Pros: "Good brakes, good steering, good appearance"
Cons: "Gas mialage, low gearing, bad torque curve"
Likely to recommend this car? (1-10): 6
"Thought when i bought the truck it had limited slip differential, was wrong, so its worthless on loose gravel pulling a boat. The drivers side rear door you have to slam to get it properly closed or it rattles. Doors squeek do to poor fit with rubber gaskets. When you close the doors the drivers and passanger seat shake like they arent bolted down or are on a rubber spring. No low end torque, power only comes on after 3500 rpm. Weird gear ratio, can go 90 mph in 3rd gear, so the rest of the 6 speed seems tall. In SC alot of hills, continuous shifting 4,5,6,5,4 gears. Rated 21 mpg hwy. there is no way in heck that is realistic unless you always drive down a hill. The oem 18 inch tires michelin were basically car tires and only lasted 25,000 miles, . Radio speakers trash at 10,000 miles. this truck is basically a grocery getter. Bought new, lost over $18,000 in value the first year which is unbelieveable. With better gearing, lower engine rpm with more torque, realistic mpg, better fit and finish and needs to retain better resale value. Over all its not a bad truck, less my concerns listed above."
By DJ on Sunday, January 25, 2015
I own this car - My approximate mileage is 50,500overall rating 10 of 10rating details
Pros: "Love the pickup and go Ecoboost"
Cons: "as all wish for better MPG. 16/21"
Likely to recommend this car? (1-10): 10
"Ford F150 Supercab is very roomy. I haven't had a passenger yet who hasn't commented on the amount of interior room. Quality is great and long term wear hardly shows. Only negative is that the 20" Pierelli tires didn't do that well in high snow, but then again I've never been stuck."
By Bro on Saturday, January 24, 2015
I own this car - My approximate mileage is 43,000overall rating 9 of 10rating details
Pros: "Fun on the highway and the other roads"
Cons: "Cloth seats, just RWD"
Likely to recommend this car? (1-10): 9
"This truck is amazing and it can tow our 23 foot boat like it is just 2 pounds and it weighs 3500 pounds! It could tow our 5000 pound minivan, although we've never tried it. It's just so awesome! My sister says she feels car sick in the back but she never pukes. She has to sit in the middle, which I don't like because I never have any arm room. This truck is just too good although it is only RWD (some are AWD). It has ALOT of legroom in the back and the front. Please tell me if this is helpful. FORD IS AWESOME!!!!!!"
By MikeD on Friday, January 23, 2015
I own this car - My approximate mileage is 10,000overall rating 5 of 10rating details
Cons: "poorly designed"
Likely to recommend this car? (1-10): 1
"F150 has a 2 level front window - absolutely impossible to be comfortable with your arm on the window sill and no way can you use an ATM machine without getting out of the vehicle. It's also very hard to use many drive through windows. Center console looks huge until you open it and see there's almost no room inside -- I don't get it, why bother? For me it's too high off the ground, I actually pulled a tendon in my leg due to it. Unfortunately for these reasons I would not recommend it to anyone -- sad because I really loved my 2001 F150 but the 2013 just has too many basic design flaws - I doubt the designers ever drove a pickup."
2 people out of 5 found this review helpful
By Big Hickory on Wednesday, January 21, 2015
I own this car - My approximate mileage is 15,000overall rating 10 of 10rating details
Pros: "Fun,tough,great looking,"
Cons: "Not great on gas"
Likely to recommend this car? (1-10): 10
"I'm not a Ford person,I'm not a Chevy person,I'm not a Dodge person. All I knew is that I wanted a nice truck for my hard earned money, so I test drove a top of the line Chevy,Dodge and the F-150 . The interior and amenities of the F-150 were outstanding in every way...the Ford just felt better, more comfortable,stronger, safer. I got out after the test drive and just knew that I had to have my 2013 Ford F-150 lariat 4x4. This week I will have owned my truck for about a year and am sure happy with the decision I made."
8 people out of 14 found this review helpful
By possum on Monday, January 19, 2015
I own this car - My approximate mileage is 55,000overall rating 10 of 10rating details
Pros: "6.2L and turns 1750 RPM at 65MPH w/4;10 gearing"
Cons: "Shocks are $6000. Tires are pricey."
Likely to recommend this car? (1-10): 10
"Through my 41 years of driving, I have never owned a vehicle that has turned more heads then this Raptor has! And I have had some very fine cars, motorcycles and boats in my day."
2 people out of 3 found this review helpful