Thank you for visiting Kelley Blue Book Co., Inc.'s ("Kelley") kbb.com ("Kelley Site"). Your privacy is important to us, and this policy will explain how we collect and use information that personally identifies you ("personal information") as well as non-personal information about your interaction with the Kelley Site.

This privacy policy applies only to the Kelley Site. There are text and graphic links on the Kelley Site that link to third party social media sites and information and service providers that may also collect information from you. In addition, some of the pages on the Kelley Site may lead to co-branded Web pages that are hosted and served by third-parties. Kelley has no control over the privacy policy of any third party company, so please examine their privacy policy prior to submitting any personal information.

You can interact with the Kelley Site in various ways, including, to obtain Kelley Blue Book® Values and pricing information, research vehicles, read articles and reviews, subscribe to MyKBB and register to use the any community forums, answer surveys, and request more information about a vehicle of interest. We may collect information from you in connection with your interaction with the Kelley Site.

We collect certain information about your visit to the Kelley Site from your browser, including, the Internet Protocol (IP) address through which you access the Internet, the date and time you access the Kelley Site, the pages that you access while at the Kelley Site, the Internet address of the Web sites you visit before and after you visit the Kelley Site, the content you have accessed on the Kelley Site, the advertisements and links you have been shown and/or clicked on, and Kelley cookie information.

We collect personal information from you, such as your name, address, phone number, and/or e-mail address when you provide it to us in connection with a service on the Kelley Site, such as when you request a Free Dealer Price Quote, answer survey questions, and register to use the community forums and/or a MyKBB account. We may also receive personal information from you when you provide it indirectly, for example when you respond to a research survey with a marketing research supplier or provide personal information with comments when you Contact Us. Once you provide Kelley with personal information, you are not anonymous to us.

Kelley uses the information you provide for the following general purposes: to fulfill your requests for products and services, follow-up surveys, to contact you, to customize the content and advertising you see, to improve our services, to enforce the terms of use of the Kelley Site, and otherwise for the purposes for which you provided the information.

Kelley uses aggregate and non-personal information to conduct research and analysis and to create reports that we may provide to others, such as our business partners and customers. We may also use the non-personally identifiable information that we collect to improve the overall design and user experience of the Kelley Site, analyze trends, and administer the site.

Kelley may use the information it collects in order to display the targeted ads about goods and services of interest to you and others ("interest-based advertising"). Kelley may display interest-based advertising based on non-personal information such as your activity on the Kelley Site or other websites, or based on personal information you have provided; but, Kelley does not provide your personal information to the advertiser. For more information on our interest-based advertising practices, click here.

We may use the information we collect to respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims. We may also share the information we collect with an affiliate or in the event Kelley is acquired by or merged with another company.

Kelley does not rent, sell, or share your personal information with other people or nonaffiliated companies except to provide products or services you've requested, when we have your permission, or under the following circumstances:

When you elect to receive information from Kelley, automobile manufacturers and local dealers and/or from Kelley's valued providers (finance, insurance, etc.), Kelley will use and/or share your personal information only as you have elected.

When you request a Free Dealer Price Quote, more information about a particular vehicle, or to be contacted by a dealer regarding a new or used vehicle, your personal information (including your contact information) may be forwarded by Kelley directly to the dealer or may be provided by Kelley to an automobile manufacturer or a trusted business partner that will forward your personal information to the dealer. Your personal information may also be forwarded by Kelley, the dealer, the automobile manufacturer or a trusted business partner to a trusted business partner or service provider, for the purpose of verifying your personal information, reviewing buyer purchase activity and reporting aggregate vehicle transaction data (excluding your personal information) to Kelley, the dealer, the automobile manufacturer, and/or a trusted business partner.

Please be aware that when you provide personal information to Kelley and authorize Kelley to share that information with a third party, your personal information becomes the property of Kelley and/or the third party. Kelley and/or the third party may use your personal information to process your request and provide valuable services. Kelley will only share your personal information with trusted third parties under a confidentiality agreement or similar arrangement that restricts the third party from sharing your personal information with others.

Our agents, vendors, and contractors who have access to personal information are required to protect this information in a manner that is consistent with this privacy statement and are not authorized to use the information for any purpose other than to carry out the services they are performing for us.

Kelley may share non-personal information about your interaction with the Kelley Site and other Web sites in order to provide interest-based ads to you and others on the Kelley Site or on other websites. Kelley and its trusted partners and third-party advertising companies may note some of the pages you visit through the use of pixel tags. Kelley and third-party advertising companies (which may include network advertisers) may use information (not including your name, address, email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. The information collected through the use of these pixel tags is not personally identifiable. For more information on our interest-based advertising practices, click here.

Although we take appropriate measures to protect against unauthorized disclosures of information, we cannot assure you that the information we collect will never be disclosed in a manner that is inconsistent with this privacy policy.

Kelley may set and access Kelley cookies on your computer. A cookie is a small text file that is placed on your hard drive by a Web page server Cookies are uniquely assigned to you, and are encoded so they can only be read by a Web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. For example, if you personalize a Web page, or navigate within a site, a cookie helps the site to recall your specific information (such as your ZIP Code) on subsequent visits. This simplifies the process of delivering relevant content, eases site navigation, and so on. When you return to the Web site, the information you previously provided can be retrieved, so you can easily use the site's features that you customized.

Kelley lets other companies, including business partners and companies that show advertisements on some of our pages, set and access their cookies on your computer. Other companies' use of their cookies is subject to their own privacy policies.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of this or other Web sites you visit.

Kelley uses Web beacons (also known as clear gif technology, pixels, or action tags) to access Kelley cookies inside and outside our Web site and to collect data and allow other companies to collect data. Web beacons may be used to assist in delivering cookies on our site. This technology is a tool we may also use to compile aggregated statistics about the Kelley Site usage, such as how many visitors clicked on key elements (such as links or graphics) on a page. We may share aggregated site statistics with other companies, and we may allow other companies to place their pixels and/or set cookies on our site.

If you click on a third-party link, including a social media graphic link on the Kelley Site, you will be taken to the third party's Web site, and your information will be subject to the third party's privacy policy. Likewise, whenever you opt in to receive future communications from a third party, your information will be subject to the third party's privacy policy. You should always review the privacy policy of any party that collects your information to determine how that entity will handle your information, as we have no control over information that is submitted to, or collected by, these third parties.

Kelley Site content is also integrated into other Web sites. These Web sites may collect personal information from their visitors that may or may not be used in conjunction with the Kelley Site content. Prior to supplying any personal information to any third party company that links to the Kelley Site, please read and understand their privacy policy.

Advertisements served by our website advertising technology vendor appear on pages throughout the Kelley Site. Some advertisements may request personal information directly from you or take you to Web sites that may request your personal information. Kelley has no control over these advertisers' privacy policies, so please examine the privacy policy of any company advertising on the Kelley Web site prior to submitting any personal information in connection with the advertisement.

Kelley utilizes reputable third party service providers to track and analyze non-personally identifiable aggregate usage information, such as tracking, data collection, reporting, ad response measurement, and site analytics, to assist us in improving the quality of the Kelley Site. These third parties may view, edit or set their own cookies or data collection code. The use of these technologies by these third parties is subject to their own privacy policies and is not covered by this privacy statement.

At kbb.com, we want to provide you with ads that are relevant to you, and we try to display ads that we think you will find interesting and meaningful. Using interest-based advertising, we are able to provide relevant ads that are aimed at your specific interests.

Based on your activity on Kelley Site or on other websites, we may infer your interest in a particular product or service and display an ad that relates to those interests. For example, if you've been viewing pages related to SUVs on kbb.com, you are more likely to see ads about certain SUVs as you browse our website.

We offer you choices with regard to interest-based advertising. Kbb.com is a participant in the online industry's self regulatory program administered by the Digital Advertising Alliance (the "DAA") and has agreed to adhere to the DAA's principles applicable to interest-based ads. Please visit http://www.aboutads.com for more information about the DAA, the self regulatory principles and choices you can make regarding interest-based advertising. You may find more information about additional choices you may make through the Network Advertising Initiative ("NAI") at the NAI site.

To learn more about interest-based advertising and the choices available to you, please visit our interest-based advertising page.

Kelley is a general audience site and does not knowingly collect any personal information from children.

Kelley may occasionally update this privacy policy. When we do, we will also revise the "last updated" date at the top of the privacy policy. We encourage you to periodically review this privacy policy to stay informed about how we are helping to protect the personal information we collect. Your continued use of the service constitutes your agreement to this privacy policy and any updates.

For information on Your California Privacy Rights, see California Notice of Information-Sharing Disclosure.

If you have any questions or concerns about this privacy policy or its implementation you may contact us at privacy@kbb.com.