When shopping for a certified used vehicle, our Kelley Blue Book Certified Pre-Owned Value can be a valuable ally in negotiating the final price.
In calculating Kelley Blue Book Certified Pre-Owned Value, we take into account the dealers' profit, costs for advertising, sales commissions and other costs of doing business - just as we do for the Kelley Blue Book Suggested Retail Value - while also factoring in any value associated with the certified used program. For most vehicles, Certified Pre-Owned coverage typically increases market value by a few thousand dollars.
The Kelley Blue Book Certified Pre-Owned Value is representative of dealers' asking prices for a used car covered by the automaker's CPO program, and the starting point for negotiation between a consumer and a dealer. The final sale price may vary according to the vehicle's actual condition, popularity, type of warranty offered and local market conditions. In other words, it's the price you should expect a dealer to ask - not always the price you should pay.