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KBB Expert Ratings Countdown: Ram

Posted 7/17/2013 12:18 PM
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Although in the past Dodge did not own a substantial portion of the full-size truck market, its Ram pickups retained a fiercely loyal fan base and offered some of the most outlandish full-size models on the market (think Ram SRT10). The Ram brand is now its own division, although the trucks are still sold and serviced through Dodge dealers. With clever marketing tools, distinctive styling and innovative features, Ram hopes its 1500 line will continue chipping away at rivals Chevrolet Silverado, Ford F-150 and Toyota Tundra.