Our visitors have spoken, and the trophies have been engraved. Our sixth annual Brand Image Awards recognize what KBB.com shoppers perceive to be the most outstanding automakers in a number of categories. Here we count them down, starting with the Luxury Brand awards and finishing with what our visitors identified as the Best Overall Brand of 2013.
The key research vehicle for the Brand Image Awards is Kelley Blue Book Market Intelligence's Brand Watch study. Brand Watch is an online study that taps into thousands of in-market new-vehicle shoppers who do their research at KBB.com. Representing the combined wisdom of the American car-buying public, the Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that engender enthusiasm among new-vehicle buyers.