Even before it hits the showroom, Chevrolet created a one-off version of its E-REV sedan that offers a look at what can be done to add unique visual touches in a way that doesn't impact the car's fundamental green character. Beyond its individual personalization, the 2011 Chevrolet Volt Z-Spec Concept also serves as a trial balloon for a potential line of factory-supplied/supported accessories that could one day be marketed under the Z-Spec brand -- for the Volt as well as for the entire Chevy lineup.
While the powertrain on the 2011 Chevrolet Volt Z-Spec Concept was left untouched, both the interior and exterior received the Z-Spec treatment. Finished in Icy White Metallic, this distinctive Volt variant wears a prototype Z-Spec body kit that brings more stylized front/rear fascias and custom side sills, a billet aluminum Chevy "brand bar" grille accent, black chrome satin finish on the grille insert, belt moldings and mirrors, custom taillamps, a special graphics package and 19-inch five-spoke alloy wheels that are part of the existing GM Accessory line. Cabin upgrades include black-leather-clad Recaro buckets with orange accent stitching. A custom flat-bottom steering wheel, racing-style aluminum pedal set, and Z-Spec door inserts and floormats.
In addition to the Volt, Chevrolet created similar types of Z-Spec Concepts for the just-launched Cruze sedan as well as for the Spark that will arrive here in 2012. So far, Chevy will only confirm that it will offer graphics packages for production versions of all three vehicles under a deal it just struck with Original Wraps. But comments from Bowtie insiders indicate the concept of matching "cohesive design with a family of factory-engineered accessories" is destined to receive a lot more attention in the months ahead. The Z-Spec philosophy also includes working with major manufacturers like Borla, Brembo and K&N to develop various individual upgrades and packages.
"Chevrolets have always been vehicles customers love to personalize and Z-Spec could give them more choices than ever," said Chris Perry, vice president of Chevrolet marketing. "With Chevy's new compact and small cars coming to market now and in the near future, we focused on Cruze, Volt and Spark for this exercise. But the Z-Spec concept really could be applied across the entire Chevrolet lineup, offering customization choices to owners of cars, crossovers and trucks."