Why ads?
Popular at
  • Class of 2016: New Cars Ready to Roll
  • Midsize SUV Buyer's Guide
  • Midsize Sedan Buyer's Guide
  • Kelley Blue Book Best Buy Awards of 2015

Volvo Cars CEO Speaks to Rumors of Sale by Ford

By on January 29, 2008 5:02 PM
Share this article
Ever since Ford Motor Company sunk into financial doldrums, rumors have circulated that Ford might sell its stake in Volvo Cars to generate much-needed cash. In this exclusive interview with Kelley Blue Book, Volvo Cars CEO Fredrik Arp responds to those rumors and tells how his company has transitioned from a builder of strictly practical transportation to a manufacturer of a broad range of stylish, luxurious models. He also reflects on Volvo's heritage of environmental concern and the challenges that presents in strategizing for the future.
Share this article