Ever since Ford
Motor Company sunk into financial doldrums, rumors have circulated that Ford might sell its stake in Volvo
Cars to generate much-needed cash. In this exclusive interview with Kelley Blue Book, Volvo Cars CEO Fredrik Arp responds to those rumors and tells how his company has transitioned from a builder of strictly practical transportation to a manufacturer of a broad range of stylish, luxurious models. He also reflects on Volvo's heritage of environmental concern and the challenges that presents in strategizing for the future.