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Subaru sets million-vehicle annual sales target by 2021

By KBB.com Editors on July 6, 2011 5:16 PM
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Fuji Heavy Industries (FHI), parent company of Subaru, has just released its latest global business plan which establishes some fairly heady goals for the automaker -- including raising its worldwide volume figure from 657,000 to one million units by early next decade. The U.S. has been targeted to play a pivotal role in the success of this undertaking, as FHI's "Motion-V" five-year interim plan calls for Subaru's numbers here to rise from 264,000 to 380,000 by 2016. China is viewed as the other key country of opportunity in Subaru's quest to boost global sales to 900,000 during that period.

Using principles laid out in the Motion-V plan, FHI anticipates broadening the scope and raising the profile of the Subaru brand. This will come as the result of further leveraging its involvement with Toyota Motor Corporation and implementing other policies aimed at bringing about greater manufacturing efficiencies and technological advances intended to lower production costs by some 20 percent while increasing across-the-board fuel economy by an average of 30 percent. Under Motion-V's guiding principle "Confidence in Motion," Subaru also plans to press forward aggressively on the safety and environmental fronts. As for new product, in addition to the sport coupe it is co-developing with Toyota, the firm plans to launch two other all-new models as well as its first hybrid offering in 2013.

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