It's been a while since Nissan has done anything to its full-size pickup truck, the Titan. In fact, there haven't been many notable changes to the Titan since it was launched 10 years ago. That's about to change as Nissan is currently working on the second generation Titan in an attempt to rejoin the full-size pickup truck war that's currently raging between Ford, General Motors, Ram and Toyota.
According to a report from USA Today, Nissan is far enough along in the development and redesign process that we could see a new Titan as early as the 2015 North American International Auto Show in Detroit next January. Earlier reports pegged the new Titan to be unveiled at the 2015 New York Auto Show but now it appears that date has been pushed up so that Nissan can elbow its way back into the hotly contested segment sooner rather than later.
That's not an easy order to fill, though. Ford happens to be the owner of not only the most popular truck sold over the past three and a half decades in the F-150, but the most popular vehicle in general. Nevertheless, Nissan CEO Carlos Ghosn wants to boost his company's share of the U.S. market from 7.9 percent in 2012 to 10 percent by 2016 and believes a new Titan will help do just that.
Even with all of the staunch competition, Nissan is ready to make the climb in the full-size pickup segment and has someone at the helm that can help get them there. Fred Diaz, who recently joined Nissan as senior vice president, Nissan sales and marketing, came from Ram where he was CEO of Chrysler's truck arm. He also was responsible for overseeing Chrysler's Mexico operations, too. Nissan was relying on a partnership with Chrysler to allow the Japanese automaker to base the new Titan off the current Ram 1500 but when that pact disintegrated, Nissan had to start all over.
Now that Nissan has started with a fresh slate, we already know a 5.0-liter Cummins V8 turbodiesel will be offered under the hood of the new Titan alongside conventional gasoline powerplants. Diaz says that in its current configuration, the Titan is only capable of competing with 55 percent of the light-duty truck market but we expect that percentage to rise with the release of the new Titan.
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