They say that timing is everything, and for Bentley, that adage seems particularly appropriate. Barely a month after it claimed max-velocity bragging rights for a new ice speed mark of 205.48 mph -- and barely a week after unveiling the 2011 Bentley Continental Supersports Convertible ISR (Ice Speed Record) Edition at the Geneva Auto Show to commemorate the feat -- that record has been claimed by a far lesser-known organization, Nokian Tyres.
Based in Finland, Nokian has focused on making winter tires that excel in extreme Nordic weather conditions since 1934. On Sunday, test driver Janne Laitinen blasted to a new 206.05-mph (331.610 kph) two-way flying-kilometer best in an Audi RS6 fitted with 20-inch 255/35 Nokian Hakkapeliitta 7 studded tires. The effort -- also conducted on the same 14-mile frozen stretch of the Baltic Sea off the coast of Finland used by the Bentley Boys -- was officially timed and will be formally recognized as the new Ice Speed Record benchmark by the Guinness Book of Records.