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Nissan Prepping LEAF Lover Reservation Program

By KBB.com Editors on October 2, 2009 1:47 PM
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Following inquires from nearly 22,000 interested parties, Nissan has announced it will begin taking reservations for its LEAF electric vehicle starting in the spring of 2010. According to Carlos Tavares, head of Nissan's operations in North, Central and South America, "Our goal is to confirm at least 20,000 reservations for Nissan LEAF by the time we deliver the world's first mass-market zero-emission car in late 2010." Nissan says that among the individuals who have already responded to the initial publicity about the LEAF, half indicated that they would like to have one as soon as possible and another 45 percent said they expected to own an EV sometime within the next two years. By no small coincidence, the areas where the greatest consumer interest has been shown -- Los Angeles and San Diego, California, Portland, Oregon, and Tucson, Arizona, also happen to be included in Nissan's primary marketing list for this five-door front-drive sedan. The automaker says that more that 90 percent of the people it's heard from say they drive less than 100 miles per day, which is the LEAF's nominal per-charge range. Nearly three quarters are a part of a two-car household where the LEAF would make an ideal commuter vehicle. When the reservation program formally launches, Nissan plans to provide potential LEAF customers with regular updates about the availability of the vehicle for test drives or to take home, keep them posted on the company latest "green" activities and offer tips on how to get their homes or businesses "plug-in ready." Although it has indicated that the LEAF will be priced in the $25,000-$35,000 range of a typical mid-size sedan, Nissan is still finalizing details about the actual acquisition process -- including whether customers will buy or lease both the vehicle and/or its battery pack.

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