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Nissan first to put Quick Response stickers on all 2012 vehicles

By KBB.com Editors on August 12, 2011 12:40 PM
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Looking to give consumers an easier path to more facts about its products, Nissan has announced that all 2012 models in its lineup will arrive on dealer lots with a supplemental Quick Response (QR) window sticker. Carrying coding meant to be read by smartphones and other similar devices, the new QR sticker can provide instant access to everything from specifications, trim grades and key features to dealer locations, inventory numbers and incentives. It can also access ancillary items like image galleries and video clips of the vehicle as well as allow potential buyers to request a price quote or be put on a mailing list. Capable of being read by iPhone, Android and Blackberry devices, these QR stickers first began appearing on Nissan cars in June with the launch of the 2012 Altima and Sentra models. According to the automaker, initial response has been "extremely encouraging."

"Nissan's new QR code program puts important decision-making information at shoppers' fingertips while on dealership lots, helping sales personnel make a more effective presentation, as well as providing customers with a 'silent salesperson' if they are shopping the lot after hours," said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. "It's a true mass market effort across all products and all Nissan dealerships nationwide - part of our pledge to bring innovation to every aspect of the vehicle design, buying and ownership experience."

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