Nissan: Car, Cleanse Thyself

By Bob Nagy on April 25, 2014 8:36 AM

While admitting that its use on production models is still a ways off, engineers at the Nissan Technical Center Europe have begun evaluation of a new super-hydrophobic/super-oleophobic paint coating that repels water and oils. Known as Ultra-Ever Dry and marketed by UltraTech International, Nissan says this advanced self-cleaning nano-tech finish ultimately could be offered on its production models, but only as an aftermarket option. 

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An Industry First

Nissan is the first to use Ultra-Ever Dry in an automotive application. Undergoing this initial testing on a Nissan Note wagon, it functions by maintaining a protective layer of air between the surface of the paint and the most common forms of incoming dirt. So far, this clear top coat has proven to be quite effective against rain, spray, frost, sleet and standing water. But at the moment, questions still remain about the long-term durability of Ultra-Ever Dry -- as well as the kind of price premium it would command should it get the green light. 

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That said, Geraldine Ingham, Chief Marketing Manager for Nissan Note, is enthusiastic about the potential of Ultra-Ever Dry: "We are committed to addressing everyday problems our customers face and will always consider testing exciting, cutting edge technology like this incredible coating application." Will it someday make the commercial car wash obsolete? Stay tuned. 

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