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New Ford website lets you design a 2012 Mustang dream machine

By KBB.com Editors on September 20, 2011 10:33 AM
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The online toy box for fans of the 2012 Ford Mustang has just grown by one rather creative addition. Accessible at www.ford.com/cars/mustang, the Ford Mustang Customizer makes it easy to indulge your creative fantasies by putting together a one-off virtual variation on the basic Mustang V6, GT, Boss 302 or Shelby GT500, and then saving it or sharing it on Facebook. Would-be designers can select from a large number of elements including body kits, wheels, grilles, decklids and unique graphics as well as various existing real-world pieces from the Ford Racing Performance Parts and Ford Vehicle Personalization catalogs. As an extra bonus, the site provides three distinctive environments -- a drag strip, cityscape and drive-in restaurant -- to display the finished product and offers it in five different views.

"Customers love to make Mustang their own, one that suits their taste; this is the perfect way to let them test out their design and imagine what's possible," said Jim Owens, Mustang marketing manager. "The interactive aspect also adds a whole new dimension and lets more people get in on the fun." In addition to offering a "battle mode" that promotes head-to-head faceoffs in a best-of-show style competition, the site also supports a function that keeps track of the various Ford, aftermarket and concept parts used and turns them into a downloadable PDF document that includes links to applicable websites to make it easier for owners intent on turning their dream 2012 Mustang into reality.  

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