Seeking a unique way to reach out to some of its most dedicated and loyal customers, Chevrolet has announced the Engine Build Experience, an ultimate DIY option that will allow buyers of 2011 Corvette Z06 or ZR1 models to actually assemble the 7.0-liter LS7 or 6.2-liter supercharged LS9 V8 engines that will be fitted in their vehicle. Carrying a price of $5,800 -- plus travel costs to the General Motors Performance Build Center (PBC) in Wixom, Michigan -- the Engine Build Experience provides owners a once-in-a-lifetime opportunity to create this key element for their new 'Vette with full supervision and technical support from various PBC pros. Once completed, the engine gets fitted with a special I.D. plate that carries the builder's name and then is sent to the Corvette assembly plant in Bowling Green, Kentucky, for installation in the customer's car.
"Corvette owners are some of the most passionate -- and most involved -- enthusiasts in the industry," said Jim Campbell, U.S. vice president, Chevrolet marketing. "The Corvette Engine Build Experience offers customers an unprecedented opportunity to participate, hands on, in creating the car." In case you're wondering, like all engines that are assembled at the PBC, Engine Build Experience engines will be covered by Chevrolet's standard five-year/100,000-mile transferable powertrain warranty.