More Audi crossover/SUVs reportedly on the way

By KBB.com Editors on March 13, 2013 1:48 PM
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According to a story in the trade publication "Automotive News" that quotes Audi AG's CEO Rupert Stadler, the German automaker intends to expand the scope of its current lineup of "Q" crossover/SUV models in an effort to substantially grow the company's global market share by the end of the decade. If successful, the move to more fully exploit this increasingly popular niche beyond Audi's existing Q3, Q5 and Q7 models could see it account for up to 40 percent of the automaker's volume by 2020 compared to the 25-percent figure it presently commands.

Also: See the Audi Crosslane Concept reveal in Paris

While Stadler offered no specifics on what future models might be in the product pipeline, he did indicate that it was Audi's intent to add a bit more emotional character to their overall design formula. If that proves true, the upcoming Q contingent could well display visual cues similar to the Audi Crosslane Coupe Concept pictured here. Presented last summer at the Paris Auto Show, this compact 2+2 gas/electric hybrid was specifically created to foreshadow the type of innovative styling and technology themes Audi believes will be critical to helping broaden the buyer appeal of its future Q lines while further elevating the overall status of the brand.

 

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