Designed "to appeal to young, upwardly-mobile Russians," (no, we're not making this up), the
Mazda Kazamai concept vehicle introduced at the Moscow Automobile Salon gives us a good idea of how Mazda's "Nagare" styling motif translates to a production-intended small
crossoverSUV. Kazamai means "swirling crosswinds" in Japanese, and that not only expresses the curvaceous design but also the surging Russian market that is said to have inspired it. Just slightly larger than the current Mazda3, the concept has the "two-box" profile of a crossover, but its dramatic low roofline, short overhangs and huge 22-inch wheels give it a coupe-like presence. Kazamai was not designed for hauling furniture -- you can bet on that. While expressive styling was certainly tops on the list, the concept vehicle also represents Mazda's new corporate stance of "sustainable zoom-zoom," since it is said to achieve 30 percent better fuel economy than the company's current small SUV.