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Maserati Focuses on Centennial, Targeted Growth

By Matt DeLorenzo on April 22, 2014 2:29 PM
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After showing its stunning Alfieri sports car concept in Geneva, Maserati is now focused on celebrating its 100th anniversary and a plan that will see a tightly targeted expansion of its product line to include a previously announced SUV and a remake of its GranTurismo series.

Kicking off the celebration is the GranTurismo MC Centennial Edition coupe and convertible models, appearance packages that will mark the company's 100th anniversary, which will be celebrated this fall in Italy. Other official observances include the Monterey Motorsports Reunion and the Pebble Beach Concours 'dElegance. 

Three-layer Paint Finish

The GranTurismo MC Centennial Edition features a special three-layer paint finish is offered in three colors, red, blue and white and the black or white leather interior in the car, depending on color choice, is offset by the use of the three colors for interior accents on the seats, including the stitching. 

The centennial trim package is available on all Gran Turismo MC models for the rest of the 2014 production run. The MC features a 454-horsepower, 4.7-liter V8 mated to a ZF 6-speed automatic transmission. According to Peter Grady, president and ceo of Maserati North America, "The GranTurismo Centennial models are vibrant offerings which reference the storied passion and romance of the Maserati tradition."

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Expanding Lineup

Work continues on the new SUV, which is expected to debut next year, according Harald Vester, chairman and ceo of Maserati. When asked if the firm is planning to offer a range of SUVs like Mercedes and BMW, Vester said that as part of the larger Fiat/Chrysler group (FCA), "Maserati will not become a full range challenger. We want to keep Maserati iconic and exclusive."

But that doesn't mean there isn't room in the lineup for a pure sports car like the Alfieri, which would be complement the GranTurismo, a model more suited, as its name implies, to grand touring than outright performance. 

Vester said the company is building towards its goal of selling 50,000 vehicles per year, aided in large part by the new Ghibli sedan (which has helped Maserati hit 35,000 sales this year) and the upcoming SUV. Beyond that product's launch, look for a next generation GranTurismo and ultimately the production version of the Alfieri. Maserati will have a definite plan on its future following a May 6 FCA summit meeting.

 

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