Lexus video unveils the brand's first Super Bowl commercial

By KBB.com Editors on January 23, 2012 11:13 AM

Lexus unveiled its first-ever Super Bowl commercial – scheduled to air in the first half of Patriots vs. Giants II.

As the face plant in the video would suggest, Lexus confirms the star of the spot will be the all-new 2013 Lexus GS, a car we think is better equipped to battle sport sedans like the BMW 5 Series than any GS prior.

Lexus will also use its 30-second Super Bowl stage to hint at more to come, in a year it says will include nine new or updated models.

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