2016 Kia Optima Buyer's Guide

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Starting Price: $22,840 | Build

Above Average: Value, features, warranty, interior design/layout

Below Average: Driving fun

Consensus: An impressively well-rounded midsize sedan




The Kelley Blue Book Midsize Car Best Buy of 2016

The Kia Optima is all-new for 2016, and the improvements are much more dramatic than the conservative styling changes would suggest. The Optima’s key draw remains an appealing mix of style, features and price, but the complete redesign has added new levels of refinement. The 2016 Optima is more refined on the road, roomier inside and offers a ton of new technology. Kia can't offer the same decades-deep reputation for reliability that distinguishes some of its key competitors, but it can offer the best warranty in the segment: 5-year/60,000-mile bumper-to-bumper coverage and a 10-year/100,000-mile powertrain warranty. And those are just some of the reasons we named the Kia Optima our Midsize Car Best Buy for 2016.

From Behind the Wheel

From our 2016 Kia Optima full review: "Midsize sedans like the 2016 Kia Optima aren't sports sedans, but driving dynamics matter even in day-to-day commuting, and it's where the new Kia Optima boasts the biggest improvement compared to its predecessor. There's a new electrical power-steering assist on the Optima SX and Optima SX-L that vastly improves steering feel and feedback, making the new Optima feel much more connected to the road than last year's model."

A Luxury-like Option

Most midsize sedans top out in the low-to-mid $30,000 range, but the 2016 Kia Optima is offered in a top-of-the-line model that nears $37,000 thanks to exclusive features like an addictively soft quilted Nappa leather interior.

Going High-Tech

The Optima is available with Kia's excellent UVO infotainment system. For 2016, it includes new parent-helping features like speed alert, curfew alert, geo-fencing and driving score (a monthly report on how the car is driven). There are other cool features like a surround-view camera, lane departure warning and autonomous emergency braking, plus Apple CarPlay and Android Auto.

Build and Price

The 2016 Kia Optima LX starts under $23,000, while a fully loaded top-tier Optima Limited will run about $37,000. Build and price your own 2016 Kia Optima and we'll help you make sure you pay the right price.

Comparison Test

The Kia Optima was one of five midsize sedans we drove 600 roundtrip miles from Southern California to Lake Las Vegas, Nevada, as part of our 2016 Midsize Sedan Comparison Test.

Consumer Opinions

Owner bdel08 immediately fell in love with the Optima on the test drive: "It's very fun to drive, comfortable, and has more options than any other vehicle we cross shopped it with. Mine is fully loaded with Infinity Sound, Panoramic Roof, heated/cooled leather in the front, heated rear seats, heated steering wheel, back up cam, and keyless entry/go. Sure there are some trim surfaces of questionable quality in the interior, but everything else feels soft, plush, and quality." Read more Kia Optima consumer reviews.

Optimal Choice?

The 2016 Kia Optima is a worthy entry on any midsize sedan shopping list, but so are most of the cars in the segment. Don't make a move until you've seen our Midsize Sedan Buyer's Guide.

Photo Gallery: Kia Optima Inside and Out


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