Helping consumers make the best and most-informed choices possible when purchasing or selling a vehicle has long been our primary mission here at KBB.com. For the third year running, the Harris Poll EquiTrend study found those efforts resonated with users across the country who rated KBB.com highest among its peers with respect to brand equity. That sentiment led Harris to once again name KBB.com as the Online Auto Shopping Brand of the Year.
Conducted from January 3 through February 31, 2014, the latest EquiTrend study analyzed responses of 41,806 U.S. consumers age 15 and older regarding a brand's ability to meet expectations, be trusted, be relevant to consumers and to elicit positive emotional reactions. "Earning the Online Auto Shopping Brand of the Year for three consecutive years, since the category's inception, shows our ongoing commitment to deliver consumers the most valuable and trusted car-shopping information available online," said Jared Rowe, president of Kelley Blue Book.
Once again, we thank you for honoring us with this prestigious award. We pledge to continue doing everything possible to enhance your overall user experience at KBB.com in our traditional as well as in new tablet and phone formats by providing even more useful auto news, vehicle reviews and comparison tests in addition to the most comprehensive valuation data in the year ahead.
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