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By Editors on March 25, 2010 11:17 AM
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The shoppers have spoken: Porsche has replaced BMW as the coolest car brand. In fact, Porsche won in all three of the Kelley Blue Book Brand Image Awards categories claimed by BMW last year. Porsche and the other winners -- nine awards claimed by five brands -- will be accepting their awards at next week's New York Auto Show.

In addition to sweeping change, this year's awards also featured predictable consistency, with visitors once again handing the Best Prestige Brand award to Mercedes-Benz, Follow the link below to see which brands won for their rugged trucks, family friendliness and more.

>2010 Kelley Blue Book Brand Image Award Winners

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