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Italdesign Giugiaro Brivido Concept - 2012 Geneva Auto Show

By KBB.com Editors on March 7, 2012 11:35 AM
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A hot hybrid GT with a brilliant pedigree, the Italdesign Giugiaro Brivido Concept took to the stands in Geneva. The word "brivido" means "thrill" in Italian, and this stunning one-off is all that and more. Finished in Xirallic pearl luster red, the boldly flowing contours of its lightweight aluminum and carbon-fiber bodywork are set off by a dramatically rendered greenhouse with structural side glass elements that extend into the Brivido's super-scaled gullwing-style doors. Other tasteful touches include well-integrated LED lighting elements - vertically oriented in front and twin horizontal wraparound strakes in the rear - frame prominent "G" for Giugiaro badges, minicams in place of conventional side mirrors and snowflake-style polished alloy wheels.

The Brivido's airy Interior provides exceptional individual seating for four and exhibits the same kind of functional technology seen in the rest of the car. Working with the Volkswagen Group Electronics Research Lab, Italdesign Giugiaro created an electrical architecture that allows maximum connectivity for any number of personal devices, including an integral iPad dock and  dual displays on either side of the dash permit both driver and front seat passenger to monitor and control various on-board systems. While asymmetric seat cushions on the front buckets make it even easier to slide in and out of the Brivido, the most innovative element may well be the car's unique steering column design, which has been patented by Giugiaro. A pair of monitors at the top of the column display images from the side and rear-view mirrors to allow the driver to stay focused on the road ahead while touch sensitive panels on either side of the wheel allows full control of the infotainment system, lights and the graphic interface (left spoke) as well as the climate control system settings (right spoke). Special 3D glasses and a drop-down monitor that are part of the Brivido's sophisticated infotainment system allow rear-seat to watch movies, access travel information or even view the road ahead by dialing into the car's forward-looking on-board camera.

The Italdesign Giugiaro Brivido Concept gets its hybrid motivation from a front-mounted 3.0-liter gasoline-fired V6 coupled to an electric motor. Collectively, the pair develops 360 horses which get sent to the rear wheels via an 8-speed automatic transmission. Although the Brivido Concept is capable of snapping off 0-62 mph sprints in 5.8 seconds and running close to 170 mph, it also reportedly returns 36 mpg on the European mixed cycle.

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