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Hyundai Veloster C3 Roll Top Concept - LA 2012

By KBB.com Editors on November 28, 2012 10:30 AM
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Created by Hyundai Design North America, the Hyundai Veloster C3 Roll Top Concept debuted in Los Angeles, a youth-oriented exercise that melds the spirit of open-air freedom with the practical functionality of a tailgate. Inspired by the simplicity and readily customizable character of contemporary fixed-gear bicycles and based on the Veloster Turbo Coupe, the car's "C3" nomenclature reflects its "Convertible 3-door" configuration. To ensure it can meet the ever-changing active-lifestyle needs of any potential owner, this trick one-off is crowned with a  dual-mode power-activated cloth top can be rolled forward or back to accommodate a wide range of fun-focused payloads.

          Related: See the other new cars unveiled in Los Angeles

Hyundai's creative team studied the "fixie" bike scene that encourages uniquely personalized and always colorful configurations while developing the Veloster C3 Roll Top Concept's urban-oriented white, red, black and teal primary palette. In addition to the inner-city ethos that matches high-gloss main body panels with flat-finish wheels and accent elements, this hip Hyundai places emphasis on sustainability is found throughout the car, starting with its top. Designed to mimic the look of billboard advertising that appears on soft-side trailers, this hand-stitched tarp-like red lid also incorporates a black "C3 Roll Top" super-graphic logo.

Inside, this unique Hyundai features hundreds of hand-cut tiles made from repurposed skateboard decks to line its cargo floor and cover the backs of its folding rear seats. Other distinctive touches include skateboard grip tape accenting on the tailgate and soft top, black and red interior trim and various contrast bits that match the look of the soft top along with red "C3" logos on the front seats.

While there's no reason to believe a volume-build version of the Veloster C3 Roll Top Concept will appear in Hyundai dealerships anytime soon, this innovative exercise certainly does open up some very interesting possibilities for the future.

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