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Hyundai Confirms New Flagship Sedan Heading to the U.S. in 2011

By KBB.com Editors on August 12, 2009 4:54 PM
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Ending months of well-informed speculation, Hyundai has formally acknowledged that it will bring a U.S-spec version of its top-of-the-line Equus sedan to America starting in late 2010. Although the firm would not confirm any details regarding equipment, pricing, or even the name this flagship offering will wear when it does arrive here, the vehicle shares all of its key design attributes with the car that was launched in Korea earlier this year. At its heart is the firm's premium rear-wheel-drive platform that also underpins the new Genesis sedan and coupe models, already part of Hyundai's ever-expanding U.S. lineup. Whether Hyundai plans to offer this primo four-door with both the 3.8-liter/290-horsepower V-6 and the 4.6-liter/375-hp V8 from the Genesis sedan or only the latter engine remains to be seen.

Hyundai originally showed a domestic-market version of this latest-generation Equus at the New York Auto Show in April, where the vehicle generated rave reviews from those in attendance. Aimed at making inroads with buyers aspiring to BMW, Lexus or Mercedes-Benz levels of luxury, features and performance, John Krafcik, Hyundai Motor America president and CEO, said that the crowd's enthusiastic feedback was exactly what the automaker had hoped for. "Since then, we've had a fleet travelling around the country, capturing input from our dealers and consumers. Here, too, the response was extraordinarily positive, and similar to the market reaction to the award-winning Genesis, so we've decided to bring it to the U.S."

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