GM Pulls Plug on Chevy Orlando Crossover for U.S.

By on May 4, 2010 1:47 PM
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In a somewhat abrupt about face, General Motors has decided not to introduce its new Chevy Orlando crossover here in America. Originally due in late 2011 as a 2012 model, the seven-passenger midi-CUV based on the new Cruze platform will still arrive on schedule in other markets, including Europe and Asia as well as in Canada. According to GM, the move was done to allow it to concentrate sales efforts on other existing vehicles in the Chevy lineup. The Bowtie division is GM's largest and currently accounts for nearly 70 percent of the automaker's U.S. sales and over half of its worldwide volume.

Margaret Brooks, Chevrolet's product and marketing director for small cars and crossovers, told Automotive News that the loss of the Orlando -- which was also the nominal replacement for disivion's aging HHR model -- will actually be a net gain for several other volume vehicles in the Chevy lineup. Those benefiting most will be the mid-size Traverse crossover, the compact Equinox SUV, the new Cruze that's due to launch in the fall and the next-generation Malibu.

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