Intent on raising its styling sensibilities to an even higher level, General Motors has opened its new Seoul Advanced Design Studio. Located in the city's trendy Gangnam district -- aka the 2010 World Design Capital -- this new idea incubator is seen as playing an instrumental role in the future look of GM product, especially the smaller and mid-size offerings.
Ed Welburn, GM Vice President of Global Design, spoke in glowing terms about the latest addition to the automaker's international creative team, which now number 10 different facilities. "Our car designers get inspiration from life and Gangnam is a place where people worship design, style and fashion, he said. "Our Korean designers will sample perfection every day surrounded by some of the top brands and fashion houses in the world and this ideal location will nurture their creative souls."
GM Daewoo President and CEO Mike Arcamone echoed those sentiments, observing that design will continue to be a key to the company's long-term success. "Our award-winning Korean designers were responsible for the Chevrolet Cruze, Spark and yet to be launched Aveo (sold domestically as Lacetti Premiere, Matiz and Gentra)," said Arcamone. "Seoul Advanced Design Studio demonstrates GM's support of GM Daewoo, and in turn, our support for Seoul's year long initiative aimed at capitalizing on its World Design Capital status."
In conjunction with the opening of the new Seoul Advanced Design Studio, GM also announced that its Daewoo Design Center -- current headquarters for GM's global mini and small vehicles -- is relocating its advanced design functions to Seoul from Bupyeong, Incheon.