Ford used the 2010 International Consumer Electronics Show (CES) to announce that it would add a standard navigation feature to all of its vehicles equipped with the new MyFord and SYNC technology. This industry first allows Ford to directly compete with the burgeoning crop of hand-held navigation devices without requiring owners to purchase any additional hardware. The first application of this new navigation package will be on the redesigned 2011 Lincoln MKX that debuts in Detroit next week and goes on sale later in the year; however, the automaker intends to make it a near-universal fitment as other platforms cycle through their respective generational redesigns.
Ford's new system offers two levels of navigation capabilities. Each will provide turn-by-turn directions available via SYNC's Traffic, Directions and Information application enabled by the owner's mobile phone. On vehicles with the basic MyFord setup, supplemental data in the form of visual cues such as street names, directional arrows and distance markers will appear in the 4.2-inch LCD display in the instrument cluster. Drivers of vehicles with the up-line MyFord Touch system can have that information appear either on the 4.2-inch display located to the right of the gauge cluster or in the 8.0-inch central dash display unit.
MyFord Touch will be available with an optional SD-card-based navigation setup by TeleNav. Inserted into the system's built-in Media Hub, this low-cost and easily updated element richens the basic experience with a map database that features 3D graphics, voice data and enhanced point-of-interest information from Wcities, a provider of digital travel-related content. Some premium FoMoCo vehicles will also offer a variation on the Touch package based around a premium Sony sound system.
"When we designed MyFord, one of our driving principles was the democratization of technology," said Derrick Kuzak, Ford group vice president, Global Product Development. "Navigation doesn't have to be a high-end luxury product. With MyFord, it will be standard on almost every Ford vehicle worldwide, and we believe it will help more people look forward to spending time behind the wheel of our vehicles."