By 2020, some 40 million drivers will be over 65. Ford
is developing technologies and vehicle features that will help older drivers to continue to drive safely by expanding its sponsorship of the non-profit Traffic Improvement Association (TIA). In 2008, TIA conducted almost 40 Ford-sponsored three-day workshops at hospitals and senior centers in Michigan. The events are designed to help older drivers test their adeptness and self-evaluate their driving ability. "Ford is committed to helping older drivers assess their skills and address any limitations they may have," said Ford's Jim Graham."Our pilot program with TIA is designed to help older drivers evaluate their eyesight and reflexes, and to provide retraining when appropriate." The program includes an on-the-road evaluation. "Driving is a continuous learning process," said Frank Cardimen, president of TIA. "The workshop is designed to enhance driving skills and make drivers more observant, cautious and confident while on the road." The program is expected to expand in 2009.