After teasing us with numerous previews of its upcoming mid-size sedan in concept and video-game form, Volvo has finally released the initial batch of factory-blessed S60 images along with a few key details. Due for a public unveiling at the Geneva Auto Salon next March, the new S60 remains remarkably true to the original show car that was displayed earlier this year at the Detroit Auto Show. The sleekly-styled rival for European sport sedans like the Audi A4 and BMW 3 Series will go on sale here in late summer as a 2011 model. According to a Volvo source, pricing will be "comparable" to the current 2009 S60 -- there will be no 2010 version of the car for America. No word on powertrain specifics or cylinder count, but whatever lies underhood will be both turbocharged and direct injected and endow this new Volvo with a level of performance that matches its aggressive appearance. In addition to a space-efficient, smartly designed and well-appointed interior, the 2011 S60 also will offer Volvo's new Pedestrian Detection safety system. Pedestrian Detection uses forward looking radar to scan the area ahead and automatically applies the brakes at speeds of up to 30 mph if a driver fails to react to an impending impact, although whether it will be an included standard or available option has not been determined.
Stephen Odell, president and CEO of Volvo Cars, sees the S60 as potential game changer for the Swedish automaker. "It looks and drives like no other Volvo before and the car's technology will help you to be safer and more confident behind the wheel. Customers in this segment want emotional appeal, sporty design and dynamic driving properties. The S60 has it all. We are convinced that it will be one of the strongest contenders around."