Moving to pole position in the worldwide customer care competition, Ferrari is launching a new Guaranteed Maintenance Program that will provide owners with no-charge care for seven years on any 2012 Ferrari California, Ferrari 458 Italia or Ferrari FF purchased through an authorized dealer. This new program, which will start rolling out through Ferrari North America and progress to dealers in other countries during the next several months, covers all scheduled maintenance on these vehicles at standard service intervals as well as related genuine spare parts and approved lubricants. In addition to ensuring these vehicles will receive annual inspections and servicing from factory-trained personnel using dedicated diagnostic and repair equipment, the Guaranteed Maintenance Program benefits are fully transferable to any subsequent owner(s) during the initial seven-year coverage period.
Along with releasing details about its new Guaranteed Maintenance Program, Ferrari S.p.A. also announced that the first six months of 2011 were the most successful in the company's history. The firm realized a 19.6-percent gain in total revenues -- to €1,080 million ($1.54 billion) -- and earned €91.8 million ($131 million) in net profits, up 23.5 percent. Those benchmark figures came as a result of delivering a record 3,577 cars worldwide, an 11.8-percent bump compared to the first half of 2010.
While the U.S. remained Ferrari's top market and buyers did their part to move the marker by purchasing 23 percent more vehicles during that period, China proved to be the real prime mover. Sales in that country rose an amazing 116 percent, elevating it to the number two spot globally. Ferrari attributes much of that success to the popularity of its two limited-production V12-powered cars, the 599 GTO and the SA Aperta as well as the V8-powered California and 458 Italia models.