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Chrysler Announces Double Cash for Your Old Car Incentive Program

By KBB.com Editors on July 23, 2009 10:28 AM
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In the most aggressive bid ever to bring customers into its showrooms, Chrysler Group LLC has launched a new program that can save buyers with an eligible "Cash for Clunkers" trade-in up to $9,000 on the purchase of eligible 2009 Chrysler, Dodge or Jeep models. Under terms of this new "Double Cash for Your Old Car" program, even buyers without a vehicle that qualifies for the $3,500-$4,500 credit being offered under the government's CARS (Cars Allowance Rebate System) program can receive either a $3,500 credit from Chrysler -- or zero-percent financing for up to 60 months -- or a $4,500 credit/zero-percent financing for up to 72 months on the purchase of 2009 cars and trucks in the automaker's portfolio (excluding the Dodge Viper, Challenger, Sprinter van, Jeep Wrangler, and all SRT vehicles). The incentive values are vehicle-specific, but your local dealer can provide all of the eligibility details. To further sweeten the deal, Chrysler currently is offering an additional $1,000-$1,500 in Bonus Cash money on several models.

The CARS program goes into effect on July 23 and runs until November 1. Chrysler's Double Cash for Your Old Car also will start on the July 23 and continue until August 31. Steven Beahm, vice president of sales operations, Chrysler Group LLC, anticipates the simple and near-universal terms of the plan will help broaden its appeal. "Everyone shopping for a new car or truck qualifies for an incentive of up to $4,500 -- even if they don't have a vehicle that qualifies under the U.S. government's program. The administration's program is aimed at getting less fuel-efficient vehicles off the road, and for vehicles that meet the requirements, offers a great incentive to do so. But we didn't want consumers without qualifying vehicles to feel left out, so we are offering up to $4,500 to everyone."

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