Audi Teams Up with Storied Baseball Franchise
Like the Yankees, Audi, too, had modest beginnings, competing with heavy weights like BMW, Mercedes-Benz and Lexus. And then Audi took a chance on a little Hollywood movie called Iron Man. Suddenly Audi's popularity exploded and the brand was able to increase profit by 2.5-percent in 2008 -- no small feat during an economic downturn. Now Audi is taking on the bigger luxury brands, calling them out in ad campaigns like the hilarious "Meet the Beckers" and its popular Super Bowl commercials.
So the partnership of two brands that have found success after some lucky breaks is not that odd a pairing. Audi has signed on to sponsor an exclusive members-only club in the left-field Suite Level of the new Yankee stadium. The brand's four rings will show prominently throughout the restaurant, including on linens and doors. Audi cars may also be on display for Yankees fans entering the new stadium. Audi's sponsorship begins this year and will run through the end of the 2011 season. But don't be surprised if the Boston Red Sox don't try and woo Audi to Fenway for 2012.