As gas prices continue to increase, many automakers are looking for ways to quickly bring fuel-efficient vehicles to market. That's where Ford's new EcoBoost engines enter the picture, offering increased fuel economy and decreased CO2 emissions. Although the technologies they utilize -- direct injection and turbocharging -- aren't new, what is new is presenting them as a means to achieve better fuel economy across an automaker's lineup. Whereas turbocharging has been traditionally associated with increased performance, Ford's strategy is to maintain performance while reducing engine size and fuel consumption. In place of a V6, for instance, vehicles will be offered with a turbocharged four-cylinder engine. What's more, Ford
claims that an EcoBoost owner can expect to recoup their initial investment through fuel savings in about three years, less time than it would take to do the same with either hybrid
or diesel engines. By 2012, the automaker plans to have more than 500,000 vehicles powered by EcoBoost engines on the road, starting with the 2009 Lincoln MKS
and its 3.5-liter, twin-turbocharged V6.