Volkswagen of America announced a new partnership with Fender Musical Instruments that will see a new Fender Premium Audio System be offered in various 2012 VW models, starting with the 2012 Volkswagen Jetta GLI. In development for the past three years in Fender's new state-of-the-art sound lab, this new nine-speaker system will become available in other versions of the new Jetta later in 2011 as well as be offered in the new 2012 mid-size sedan and New Beetle models, both of which will go on sale in the fall. Embedded in the design of the individual vehicle's passenger compartment, the Fender Premium Audio System boasts "uncompromised clarity, regardless of volume, with a unique sound that Americans will love."
"The best seat in the house is now behind the wheel of a Volkswagen," said Jonathan Browning, President and CEO, Volkswagen Group of America. "Our two iconic companies---one with a passion for driving, one with a passion for music -- are joining forces to bring the raw emotion of live music to the driving experience."
Mark Van Vleet, Senior Vice President, Business Affairs for Fender, echoed that enthusiasm for this new linkup. "By partnering with Volkswagen on the Fender Premium Audio System, we are creating a unique partnership with a truly innovative company allowing us to deliver a product that is as unique, expressive and dynamic as the customers who use it."
The Fender Premium Audio System features proprietary Panasonic speaker technology that cover the entire cabin area in a manner that yields precise, directional sound imaging that goes beyond the capabilities of traditional speaker designs. According to Fender, this custom-designed setup uses unique front dual voice coil speakers to cut through the noise while offering lower inter-modulation distortion, smooth mid-range response and extended range to ensure extended range and maintain the timbre and harmonic richness of the original program material.