Celebrating its 100th anniversary as a brand, GMC is unveiling two commemorative packages in New York for a pair of its best-known models. The 2012 GMC Sierra 1500 Crew Cab Heritage Edition pickup and 2012 GMC Yukon and Yukon XL Heritage Edition SUVs will be offered in a choice of three colors: standard Onyx Black and optional Heritage Blue or White Diamond. Each is adorned with distinctive Heritage Edition door badges that feature the original GMC logo as it first appeared on the division’s inaugural models and gets unique embroidered headrests and floor mats.
Additional content in the $2,645 Heritage Edition package for the 2012 GMC Sierra 1500 Crew Cab includes 20-inch chromed aluminum wheels, a rear-view camera and a Convenience package that brings rear park assist, adjustable pedals, a Universal Home Remote, EZ-Lift locking tailgate and rear wheelhouse liners. The Heritage Package for the Yukon and Yukon XL that runs $1,970 for half-ton models and $1,820 for the Yukon XL ¾-ton includes the SLT-2 Equipment Package with 10-way leather memory seats, heated second-row seats with power release, power-operated liftgate and heated side mirrors. The 20-inch alloy wheels are optional.
“The GMC brand always looks forward, but this day provides an opportunity to celebrate 100 years of the proud GMC name,” said Tony DiSalle, U.S. vice president of GMC Marketing. “Sierra and Yukon are two of our longest-running and most-respected nameplates, so it makes sense to use them to represent our heritage.”
GMC is currently the second-largest division in the General Motors family, behind Chevrolet. It was created in 1912 when the Rapid Motor Vehicle Company merged with the Reliance and Randolph organizations to begin producing a line of trucks and commercial vehicles that featured both gasoline and electric power.