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2012 Ford Fiesta to add new personalization packages

By KBB.com Editors on March 28, 2011 3:36 PM
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Intent on expanding the appeal of its feisty B-Class baby, Ford will offer buyers of 2012 Fiesta models three new ways to add a measure of individual distinction to their rides when the cars go on sale later this year. The new Premium Sport Appearance Package draws its influence from the Euro-spec Fiesta RS and complements a number of blackout exterior trim elements -- grille surround, headlamps, mirror housings and rear hatch spoiler -- with 16-inch polished alloy wheels. The package also will include a lower (4.25:1 vs standard 4.07:1) final-drive ratio on Fiesta's fitted with the five-speed manual transmission, a change that promises to add a bit more quickness off the line.

Fiesta fanciers will also be able to choose from a pair of Premium interior Packages, although these will only be available on the upper line SEL and SES models. Inspired by current trends in the fashion industry, they'll use high-contrast interior colors -- Oxford White or Race Red -- to highlight the cabin trimout and appear on various dash, door panel and center console elements. These high-profile colors will also be found on the seat cushions/backs/headrests, set off by black side bolsters and debossed "Fiesta" logoes on the front buckets.

According to Lew Echlin, Global Car marketing manager, the decision to develop these new packages dovetails directly into the history of Fiesta buyers, 40 percent of whom have already purchased at least one accessory item for their vehicles. "The Fiesta customer loves accessories and personalization. These packages extend the desire the customer has to make the car more tailored to his or her own personal tastes," said. "Personalization has been key since the Fiesta launched, and with the new packages we're featuring the latest design trends so customers can do even more with their car."
No word yet on pricing which will be finalized and announced closer to the on-sale date for the 2012 Ford Fiesta line.

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