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2011 Nissan LEAF hits 20,000-vehicle reservation milestone

By KBB.com Editors on September 28, 2010 4:23 PM
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With initial customer response to its first-ever electric vehicle exceeding expectations -- and reaching the 20,000-unit level reservation level three months ahead of schedule -- the automaker has announced that it's officially ending the pre-order period for the 2011 Nissan LEAF, which was set to run until December. Serendipitously for Nissan, hitting that goal comes mere days before the LEAF's 23-city "Drive Electric Tour" will commence in Santa Monica, California on October 1-3 and culminate in Nashville, Tennessee on March 26-27, near Nissan's U.S. headquarters.

Nissan, which began taking orders for its groundbreaking 2011 LEAF EV back in May, said that it will not take any new reservations for the car until sometime next year. Instead, it will focus on effectively fulfilling the ones it has in hand to ensure the best purchase experience for those who committed early to support its cleaner, greener approach to transportation. According to Brian Carolin, senior vice president, Sales and Marketing, Nissan North America, deliveries -- which start in previously announced selected regional areas later this year -- will be prioritized based on market timing as well as when consumers originally reserved their cars online and paid the refundable $99 fee. He also noted that anyone who had not signed up during the initial period can still keep in the information loop and receive advance notice on when the next phase of LEAF reservations will begin by signing up at nissanusa.com.

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