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2011 Juke Crossover Will Kick Off Nissan New-Vehicle Barrage for U.S

By KBB.com Editors on January 13, 2010 5:02 PM
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While details are pretty sparse at this time, Nissan has confirmed plans to expand its U.S. lineup by adding several new small offerings, including a sub-Rogue-sized crossover and a pair of subcompacts aimed at a $10,000 opening pricepoint. These vehicles will spearhead the automaker's overall plan to introduce eight new or new-gen products here during the next 12 months.

The first of Nissan's newcomers will be a de facto Mini fighter called the Juke and depicted in this teaser image. Originally slated only for European and Asian markets, it will now arrive here as well, starting this fall. Sharing various styling elements with the Qazana Concept displayed at the 2009 Geneva Auto Salon, Nissan promises to shed more light on the Juke's production specs next month, prior to its formal debut at this year's show in March. For now, we can tell you it's been designed to deliver a unique blend of style, space and agility and will likely be even more affordable than the firm's smallest U.S. crossover model, the Rogue.

Even less is certain about the other two entry-level Nissan vehicles that will be introduced sometime in 2011. Carlos Tavares, Nissan's chairman for the Americas, did say they'll be based on Nissan's new global "V" architecture, a platform designed to replace the automaker's existing Micra/March models -- and one that benefits from dramatically reduced production costs. To be manufactured in Mexico, these new V-based offerings will be available in several configurations. However only two, likely a sedan and five-door hatch, will be sold in the U.S. Whether they enter the lineup to complement or ultimately replace the current Versa models also remains to be seen. However, Tavares indicated that the $10K sticker target remains a critical priority for these new-gen small cars, which appear destined to become Nissan's most affordable offerings here, as well as in over 150 other countries.

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