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2010 Geneva Auto Show: TAG Heuer Tesla Roadster Concept

By KBB.com Editors on March 2, 2010 4:40 PM
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Renowned Swiss luxury watchmaker TAG Heuer and primo purveyor of EV sports cars, Tesla, have teamed up in a worldwide partnership to help promote TAG's 150th Anniversary by presenting this one-off Tesla Roadster in Geneva. The car's graphics-rich exterior is finished in Foucault Field Grey and incorporates a design inspired by a new TAG Heuer concept watch that represents "a technical milestone in mechanical movements." TAG's signature green and red logo-element colors are reflected in the alternate hues of the Roadster's left and right outside mirrors.


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The interior treatment of this unique TAG Heuer Tesla Roadster was created by Tesla's design chief, Franz van Holzhausen and brings together a number of TAG Heuer's avant-garde design elements. In addition to a TAG Heuer Meridiist mobile phone and a one-fifth second Heuer Limited Edition Stopwatch that pays visual homage to the company's original vintage mechanical stopwatches, the car boasts a unique center console that will display the TAG Heuer concept timepiece when this exclusive EV departs from Geneva and heads on to Basel. Once there, it will become a rolling showcase at Baselworld, the largest watch exhibition on the planet and the locale where TAG Heuer's latest exercise in high-end timekeeping will be officially unveiled on March 18.

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