2010 Detroit Auto Show to Feature "Electric Avenue" Display Area

By KBB.com Editors on September 30, 2009 6:49 AM

Already primed for a major bounce back from last year's manufacturer-light gathering, organizers of the North American International Auto Show have announced plans to showcase the burgeoning crop of battery-powered vehicles in a special display area that will be called "Electric Avenue." To be situated on the main floor of the exhibition, Electric Avenue is intended to present current as well as concept EV offerings from established automakers as well as offer the opportunity for smaller-scale and even startup builders of zero-emissions models to show their vehicles in a well-publicized, high-traffic area. While there was a special "green" area set aside at last year's NAIAS, it had neither the scale nor status of what's being envisioned for the 2010 exhibition. Although no confirmation has yet been issued, officials are hoping to convince Chinese battery maker and now car manufacturer, BYD Auto, to further raise its U.S. profile by returning to the Motor City exhibition in January to present its latest offerings on Electric Avenue. BYD Auto, which is pioneering development of the highly-efficient, highly-recyclable and low-cost "Fe" battery technology (Ferrous-type Lithium-ion iron-phosphate), made its first Detroit appearance in 2009 with its electric e6 Crossover.

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