In keeping with the current trend toward environmentally responsible industry, Korean auto giant Hyundai
unveiled its own global environmental initiative, dubbed Blue Drive. With the goal of achieving a U.S. fleet average of 35 miles per gallon by 2015 (five years ahead of the required government standard), Hyundai will introduce a series of small, high-mileage turbocharged engines in the near term to be followed by the company's first hybrid-electric drivetrain in the 2010 Sonata Sedan
. Hyundai's hybrid
system actually leapfrogs current hybrid battery technology by using Lithium-polymer batteries, which Hyundai claims are more durable, heat tolerant and space efficient than Lithium-ion or Nickel-Metal Hydride batteries. The new battery technology is also more resistant to impact damage, can handle more charge/discharge cycles before degrading and is cheaper to produce. Down the road, the Blue Drive strategy will encompass a plug-in electric hybrid as well as a fuel cell electric vehicle.