In between its massive new grille and distinctively styled new tailgate, the all-new F-150 packs plenty of new substance. In addition to a more powerful, all-V8 engine lineup that delivers both increased capability and efficiency, the F-150 offers a variety of clever new cargo management features -- retractable side step, fold-away bed extender -- plus desirable in-cabin technologies like SYNC and Sirius Travel Link. There's also a new Platinum series, which Ford
claims is the most luxurious F-150 ever. In 2010 Ford will offer the F-150 with diesel engines and EcoBoost turbocharged gasoline engines.