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Maserati Maintains Exclusivity at $100K-plus
By KBB.com Editors on January 29, 2008 5:02 PM
How do you build an "investment-quality" automobile that fulfills the expectations of the well-heeled public while not flooding the market? According to Maserati expert Jeff Ehoodin, you build modern, authentic luxury cars like the new Gran Turismo and Quattroporte Automatic. By preserving Maserati's philosophy of avoiding volume-driven manufacturing, the company has found success catering to wealthy customers who gravitate to its history, heritage and Italian style.