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2009 Brand Image Awards
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The Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brands that capture the attention and enthusiasm of the new-vehicle buying public. The 2009 Brand Image Awards, presented to the top brands in 10 categories, are based on consumer opinions collected at kbb.com throughout 2008.
If there’s an underdog winner in this year’s Brand Image Awards, this is it. Only a few years ago, the quality and styling inside a Cadillac fell far short of what you’d find in competitors like Audi and Mercedes-Benz. With the introduction of the second-generation CTS sedan, though, Cadillac jumped right back into the game it dominated a few decades ago.
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All vehicles are listed by their New Car Blue Book value. New Car Blue Book values represent transaction values, or what others are paying for this vehicle, during the week of Thursday, November 19, 2009. New Car Blue Book values are updated weekly on kbb.com. Adding optional equipment at the time of purchase will increase the price of the vehicle.
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