2009 Brand Image Awards

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The Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brands that capture the attention and enthusiasm of the new-vehicle buying public. The 2009 Brand Image Awards, presented to the top brands in 10 categories, are based on consumer opinions collected at kbb.com throughout 2008.

Best Performance Brand: BMW

Best Performance Brand: BMW
Fill in the blanks: The Ultimate ______ ______. A key reason that BMW’s long-running tagline is so recognizable and effective (as evidenced to some degree by this award), is that its cars consistently deliver on the promise. From the company’s high-performance M vehicles to its three-row crossover, every single vehicle wearing a BMW badge is among the quickest, most agile vehicles in its category.
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All vehicles are listed by their New Car Blue Book value. New Car Blue Book values represent transaction values, or what others are paying for this vehicle, during the week of Thursday, November 19, 2009. New Car Blue Book values are updated weekly on kbb.com. Adding optional equipment at the time of purchase will increase the price of the vehicle.
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