2009 Brand Image Awards

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The Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brands that capture the attention and enthusiasm of the new-vehicle buying public. The 2009 Brand Image Awards, presented to the top brands in 10 categories, are based on consumer opinions collected at kbb.com throughout 2008.

Most Family Friendly Brand: Toyota

Most Family Friendly Brand: Toyota
Brands perceived as family-friendly are usually strong scorers in the value department, too. So it’s not surprising to see this year’s Best Value Brand also take home a win in the family-vehicle category. Toyota also performs well in safety and offers more three-row vehicles (six of them) than any other brand.
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All vehicles are listed by their New Car Blue Book value. New Car Blue Book values represent transaction values, or what others are paying for this vehicle, during the week of Thursday, November 19, 2009. New Car Blue Book values are updated weekly on kbb.com. Adding optional equipment at the time of purchase will increase the price of the vehicle.
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