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2009 Brand Image Awards
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The Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brands that capture the attention and enthusiasm of the new-vehicle buying public. The 2009 Brand Image Awards, presented to the top brands in 10 categories, are based on consumer opinions collected at kbb.com throughout 2008.
Many automotive brands have gone to great lengths to polish their images and convey prestige, but it is still impossible to find an automotive brand regarded as more prestigious than Mercedes-Benz. While the fabled brand offers performance, technology, safety or style, more than that the three-pointed star symbolizes opulence, affluence and luxury.
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All vehicles are listed by their New Car Blue Book value. New Car Blue Book values represent transaction values, or what others are paying for this vehicle, during the week of Thursday, November 19, 2009. New Car Blue Book values are updated weekly on kbb.com. Adding optional equipment at the time of purchase will increase the price of the vehicle.
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