Armed with an attractive package that Buick believes will appeal to a wide range of both the young and younger-thinking mature buyers, the Encore provides the automaker with a more than competitive entry in the hot-and-growing compact crossover SUV arena.
The 2014 Buick Encore SUV takes the division into uncharted waters, wading into a crowded pool of compact crossovers, but with a level of luxury and sophistication uncommon in this class. Buick hopes its miniaturized Enclave will appeal to style-conscious youth, as well as empty nesters hoping to downsize, but not downgrade, their ride. With room for five, the Encore should accommodate most needs, and its turbocharged engine is both peppy and easy on fuel. The big question is, will buyers shell out the $25,000-35,000 premium when cars like the Kia Soul offer many of the same features for far less money? Buick doesn't seem to be worried. It views the Encore's key competitors as more upscale rides such as the Mini Countryman and Mazda CX-5.